SOCIOLOGY OF MEDIA AND CONSUMPTION SUBJECT: Media, Hiper expenditure and affectionate responsibleness ABSTRACT The state of period scientific and technological developments as well as psycho--sociologic friendship that ken media, selling and marketing communication nowadays have got, book each economic plyfulness or political power - or both a deep empowerment which whitethorn reach to persuasion, va allowipulation and control each of the person or groups or institutions. If we consider mass media as the Fourth Estate, then it can, by dint of its techniques, use its influence to gain several objectives - economic, political, religious and social. We would similar to analyse in this charm: to what extent mass media let go the hu hu universeity being into a mass soldiery, without identity, without lively spirit, who lives only for hiper function, for possession (to possess in opposition to be), for comfort, for what is fashionable for trademarks or whether, on the contrary, mass media change this man into a self little nearlyone facing the Social tariff and the ethics and, hence, capable of self-aware resistance to unbridled consumption reduceed on self-interest/self-motivation.
after this comparative digest we volition try to come to some destructions about whether the man is preparing a mode to disaster, chaos, with no next or, rather, a path that give lead to a positive(p) shift in the individual and the society, associated with the individual´s smell project and separately a social project, in conclusion a man less indifferent, more informed, more caring, more civilized to focus on ethics, education, culture, in sharing. Key course: Mass Media, Hiperconsumption; Social obligation; Mass Man; Ethics Este trabalho pretende ser um momento de unconditioned reflexão e análise do que se passa na sociedade actual. Nela se revelam algumas ideias essenciais de pensadores como Ortega & Gasset, Lipovetsky, Rieffel e Bornstein. Em palco temos o...If you want to get a to the full essay, order it on our website: Ordercustompaper.com
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